The Origin of Energy Efficiency and Green for Buildings Written By Peter Pfeiffer, FAIA

July 7, 2025

Written by: Peter Pfeiffer, FAIA


It was the early 1980’s when a group of UT Architecture and Engineering grads challenged Austin Energy on their assertions that the citizens of Austin needed to fund the building of a new power plant to meet anticipated growth and demand.  Austin Energy had proposed participation for Austin in a regional Nuclear Power Plant. The group of graduates from UT’s Architecture School – Energy Studies program floated the concept of the “Conservation Power Plant” to the Austin City Council. The idea was picked up and supported by Councilman Roger Duncan.  It is hard to get back to a clear version of the truth and some say that Roger was the “author” of the concept and encouraged the young students to “go for it”.


So, “Austin Energy Star” was created to push through enough energy conservation codes and incentives to negate the need for participating in the nuclear power plant Houston and San Antonio were building in South Texas. The program was named after Austin being the capitol of the Lone Star Republic. This concept of “demand side management” became a wild success. Managing consumption of electricity and gas was a new concept that made business and economic sense. This concept was expanded and later applied to Austin’s water issues.


The ideas were flexible and powerful. Bulk waste was choking the City of Austin landfills. Research showed that almost half of the bulk trash came from the tearing down and re-building of houses and buildings. To get the building community to close ranks and adopt additional approaches, the concepts were expanded yet again and applied to the need for minimizing construction / renovation waste.  This was a new concept in the early 1990’s. As a result, the Austin Energy Star Program was renamed after the emerging concept of “green” and became the Austin Green Building Program.


This is the story of the beginnings of what set the stage for an international movement that exploded worldwide. Years later, Austin Green Building was duly recognized for this at the 1988 International Earth Summit in Rio de Janeiro. As Austin’s Energy Star program’s success was catching on, those in Washington at the Department of Energy, negotiated with Austin to use the program’s name – hence the term “Energy Star” went national.  The City of Austin never charged for that name transfer. The City of Austin’s program has had incredible impact nationally  and worldwide – and these early roots of energy efficiency and green are important to remember.


My point of writing this is to share this good story because many don’t know it – AND MORE IMPORTANTLY – to encourage the mentorship of the next generation of energy and better-building leaders, to pick up as many of us are now retiring.  Let us keep this legacy going and growing!   I hope to see you soon at International Builders Show, at the national AIA convention, and/or at Ron and Sara’s next Green Building summit.

By Alan Barley May 27, 2026
I am an active creative. I actively demonstrate that by bearing new fruit daily. I don’t go to a dusty jar sitting on a shelf and pull out decades old preserved fruit. I actively produce daily the fruit of my creativity. It isn’t a choice, it is the thing that demonstrates who I am. One of the fruits I bear is that of being a musician. It’s the fruit I’ve been producing the longest. It’s taught me I can speak effectively through my hands, not with words but with musical notes. I can tell stories and convey emotion that way. Another is through Architecture. As I began my architectural journey, I realized I also speak through my hands, using drawings and sketches. It’s another form of communication, just without words. It’s how I’m made. I can no more do one without the other. I know that because I’ve tried. This journey has taught me that I’m not a prodigy (and I’ve known a few in both areas) but if I practice enough at what I want to do, with discipline and consistency, I eventually become a prodigy at what I am practicing. When I get to that place, I move from the mechanics of how to get to the solution, to demonstrating the solutions. We sometimes forget that we all are on the journey of being perfected, spending a lifetime pursuing it, but yet, never reaching it. It’s why you never stop practicing your craft beause it challenges you to be better tomorrow than you are today. The longer you pursue it, the more you understand how much there is still to learn. I say a prayer daily in my morning devotion- I ask God to give me eyes that see, ears that hear, and to have a willing heart, and to always have a teachable spirit. You want to develop a teachable spirit because as soon as you think you know it all, there will be someone you come across that’s further down the path of perfection than you are. Interestingly, they will feel just as you do- there’s always something yet to be learned for them too, and there is always someone further down the path than they are.  We seek to be masters at what we do, yet there are no masters, only students, at different points along the journey. Once you understand that you never need incentives to get better at what you do. Once you think you’ve mastered something, you realize there are many more levels still to go. You spend your lifetime pursuing perfection ultimately understanding you’ll never fully reach it….in this life. But it becomes your daily work that gives you purpose and incentive. That realization becomes wisdom. It identifies and forces you to accept your mortality because you soon begin to realize there is not enough time to do it all. All that’s left to do is to keep reaching higher and never stop believing you can be better tomorrow than you are today. It’s more than enough to keep you occupied for a lifetime. And that is the journey.
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